Sussex MSK Partnership East has appointed Geoff Bailey to the role of Managing Director. He takes over the reins from Interim Managing Director, Stephen Cass.
Geoff has 30 years’ experience in the healthcare sector, most recently with Nuffield Health where he headed up its Brighton Hospital. He was previously based in Berlin as Head of Global Marketing for the pharmaceutical firm, Bayer.
Although his career has taken him all over the world, Geoff grew up in Sussex and is delighted to have the opportunity to develop healthcare services in parts of his home county. He said: “I am joining the Partnership at a very exciting time. A lot of hard work has gone into creating the structure of the service so this next stage will focus on refining and development. Key areas are working with providers to cut waiting times and opening more clinics in the community so that patients can see specialist MSK practitioners closer to where they live.”
An early priority for Geoff is engaging with patients and the people who work in the local health community.
He said: “I am looking forward to getting out to meet our patients and the health professionals who care for them. I want to find out how their experience of Sussex MSK Partnership East has been and what they think we can do better. I hope people will be keen to talk to me and if anyone wants to get in touch, please email me at Geoff.firstname.lastname@example.org”